I just came across this article over on AppleInsider. Apparently, there has been discovered three shipments of “set top boxes” from Apple. Specifically, some of these shipments have been identified as “Set Top Box with Communication Function.” All of the focus on Apple lately has been surrounding their upcoming reveal of the next iPhone(s) – presumably, iPhone 5C and iPhone 5S.

However, is Apple using this excitement as a distraction?

Could they actually be shipping a new version of an Apple TV set top box that finally has Siri functionality built in to it?

This could be very exciting! I’ve said for a long time that I think Apple just needs to get deals sorted out with the content providers, and then put some upgraded hardware in their current Apple TV box, rather than divert money and energy in actually creating a television set. That would be a killer product, if we didn’t need to drop $2000 or whatever for a mythical Apple TV set, and we could just buy a souped up box that can deliver all content. Maybe throw in Siri and a FaceTime camera.

This will be a very interesting story to follow…

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